Babylon: The Next Quantum Leap
Udi Aharoni, Erez Cohn, Shira Lifshiz, Joshua Sperling
Organization:
Babylon
Industry:
High-Tech including Software &Hardware
Areas:
Entrepreneurship, Industry, Innovation, International Business, Marketing & Sales, Strategic Management
Description:
Babylon is a premier provider of global online and offline dictionary and translation solutions for both individuals and corporations and a player in the online advertising market, from which the majority of its revenues derive today. Babylon hosts some impressive statistics, and recently has been inducted into the Guinness Book of World Records as the most downloaded translation software ever. The company has as of March 2012 over 100 million desktop installations and handles 90 million translation requests per day and its software is downloaded and installed by 500,000 new users daily. In 2012, Babylon is facing a strategic dilemma concerning the directions it needs to take in order to maintain its high-speed growth in a changing technology environment and where most of its revenues are from one source - Google.