Foresight: The Quantum Leap towards Autonomous Vehicles
Udi Aharoni, Alon Epstein, Erez Cohn, Shira Lifshiz

Organization:
Foresight
Industry:
High-Tech including Software &Hardware
Areas:
Marketing & Sales, Industry, Entrepreneurship, Innovation, Strategic Management, International Business, Technology
Description:
Foresight, founded in 2015 is an Israeli innovative software start-up company developing a state-of-the-art platform for Advanced Driving Assistance Systems (ADAS). The ADAS industry is regarded as the fundamental building block in the development of the autonomous vehicle industry and Foresight with its potential to overcome industry giants has the vision to become one of the three market leaders in the coming years. At the beginning of 2016, the company raised $6.5 million from private strategic investors in Israel, amongst which are Israeli exclusive importers of Citroen & Peugeot, Porsche, Audi, Volkswagen, Seat & Skoda brands. Foresight is listed on Tel Aviv Stock Exchange (FRST) with a market cap of about $40 million and in order to raise additional funds which are necessary for its future development, the company is exploring the possibility to raise it on NASDAQ in the near future. In a world of one-eyed sensors, Foresight's stereo platform provides accurate distance measurement, reliability in all weather and lighting conditions, with a true hallmark of zero false positive indications, and Foresight technology algorithm platform can be integrated with any hardware that abides by certain specifications. Its strategic advantages are twofold. The ADAS market presents potentially lucrative opportunities with rapid growth rates, but many large corporations alongside quick moving start-ups are trying to operate in it. Penetrating the traditional automotive market might take years, but those who have succeeded, as in the case of MobilEye, enjoy lofty rewards. Foresight's vision is to become one of the three leading companies in the ADAS market in the years to come and generate value for its shareholders in the next five years