Given Imaging: The Quest for a Quantum Leap
Udi Aharoni, Erez Cohn, Orion Avidan
Organization:
Given Imaging
Industry:
Health care services, High-Tech including Software &Hardware
Areas:
Industry, Entrepreneurship, Innovation, Strategic Management, International Business, Technology, Marketing & Sales
Description:
Given Imaging, (NASDAQ symbol GIVN) based in Yokneam, in the north of Israel is the world's technological pioneer and leader of the capsule endoscopy field, a subset of the gastrointestinal (GI) tract market. In the US alone the GI tract device supplier market is valued at approximately $1.2 bn in 2007 and is expected to grow to $1.6 bn by 2011. While the company has experienced substantial growth over the last few years, there is a clear need for a breakthrough, as new capsule endoscopy systems launched in recent years are moving aggressively into Given's major markets by major competitors. Having proven the technology in the market, Given is no longer considered a startup. However, in order to survive and prosper it must grow and grow fast. The time has come to define what will be the growth engines for the company in the coming years and the means to achieve these goals.