IncrediMail: Accelerating Growth in a Rapidly Changing Environment
Udi Aharoni, Orion Avidan, Erez Cohn, Shira Lifshiz
Organization:
IncrediMail
Industry:
High-Tech including Software &Hardware
Areas:
Entrepreneurship, Industry, Innovation, International Business, Marketing & Sales, Strategic Management
Description:
IncrediMail is an internet content and media company that designs and markets a suite of downloadable consumer products that are simple, safe and useful and bring a new level of fun, personality and convenience to email, desktop and screen saver applications. The main product offered is a free downloadable local email client that allows the user to create emails rich in content such as backgrounds, graphics and animation. IncrediMail products are available in ten languages in addition to English and the business model is based on freemium model range between $10 and $60. However, its revenue stream is based on one major product, supported on a single platform and device type and one major revenue stream. In the constantly changing and rapidly evolving environment of the internet and electronic communication industries, the company fears this is not a sustainable situation for the coming future.