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Small Business Prosperity in the Digital Age and Post-COVID-19 Era: The Case of the "Jerusalem of Digital" Project

Sergei Graguer, Gavriel David Pinto

Jerusalem_of_Digital_Project

Organization:

Jerusalem of Digital Project

Industry:

Retail trade

Areas:

Managing Organizations, Entrepreneurship, Strategic Management, Technology

Description:

The case study describes the Jerusalem of Digital project: the unique collaboration between the Jerusalem Municipality and Azrieli College of Engineering. This initiative offered a strategic approach to deliver digital transformation for 122 small businesses in the City.

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