Kaiima: The Four-Dimensional Dilemma
Udi Aharoni, Orion Avidan, Erez Cohn, Shira Lifshiz

Organization:
Kaiima
Industry:
Agriculture
Areas:
Entrepreneurship, Industry, Innovation, International Business, Marketing & Sales, Strategic Management, Technology
Description:
Kaiima is an AgBio company that was initially conceived in November 2006, as an energy-crop focused joint venture between Morning Seeds, a company with a strong core of breeding and related technologies, and a complementary group that provided financing and marketing expertise. Kaiima focuses on dramatically increasing crop productivity by using its breakthrough Clean Genome Multiplication (CGM) technology in conjunction with traditional and proprietary breeding techniques. With roots in the niche markets of vegetables and herbs, a small presence in oils for the bio-fuel market and proof of concept for high-energy foods Kaiima is at a crossroad as a small strat-up company and with limited resources and capabilities it must map out a clear strategic direction to ensure growth and survival.