Nano Dimension: Printing Disruption

Description:

Nano Dimension- NNDM is an Israeli Strat-up founded in 2012. NNDM's technologies use advanced nanoparticle inks to enable in-house rapid prototyping of professional, multilayer printed circuit boards (PCBs) and 3D circuitry. By combining advanced inkjet printing, precise 3D printing and nano ink technology, the company's innovative DragonFly 2020 Pro 3D Printer prints high resolution multilayer PCB prototypes in a matter of hours, reducing design and test cycles, from months or weeks to days. The DragonFly 2020 sets new standards for accuracy, complexity and speed in the fields of 3D printing and electronics prototyping. In addition, NNDM also supplies conductive and dielectric inks to other fields in the printed electronics market. NNDM has honed a technology of disruptive potential, positioning it at the forefront of the rigid PCB prototyping market, a market that at the moment has only one occupant. It is the company's ability to move from the position of a single player in a niche market to that of a dominant rival in a broad and mature market that will determine the fulfilment of its disruptive potential. However, the company's 3D printing platform encompasses a multitude of applications. What does NNDM need to do in order to position itself as a formidable player in the additive manufacturing arena, entering new domains and disrupting not only the PCB manufacturing market, but the entire electronics industry? Undoubtedly, the transition from a niche market to a market of hundreds of billions of dollars, encompasses immense prospects, but with equivalent risks. Therefore, it is up to management to choose a path that will maximize its potential for the next three years. Currently, NNDM's business model stipulates that the company is a one-stop-shop, honing everything from hardware, to software, to inks. But this is not the sole alternative. NNDM could partner with other ink material manufacturing companies (companies that produce the raw materials for 3D printing), becoming a hub for additive manufacturing, thus broadening its product portfolio. What are the actions that NNDM needs to take in order to position itself as a dominant global player, fulfilling its disruptive potential for the next three years?