Dripping with Strategy: Lessons from Netafim's Successful Globalization

Description:

Netafim's successful globalization, and how it involves capacity-building amongst smallholders, illustrate how to tackle the business potential and risks that underpin the introduction of innovative irrigation technologies into rural, agricultural markets in the developing world. The case study first describes the more general dilemma of how to change from a kibbutz-based, local company to a global corporation, offering a close look at the organizational dynamics of moving beyond the "founders' trap" by drawing on internal strengths and aligning them with external opportunities. The dilemma of how to strategically handle the challenge of moving into the smallholder market in developing countries is then examined, particularly in the context of Netafim's recent activities in India.