The Cyber Age: From Virtual Hazard to Reality
Udi Aharoni, Alon Epstein, Erez Cohn, Shira Lifshiz

Organization:
Radiflow
Industry:
High-Tech including Software &Hardware
Areas:
Marketing & Sales, Industry, Entrepreneurship, Innovation, Strategic Management, International Business, Technology
Description:
Radiflow, established in 2009 was one of the first companies to identify the cybersecurity risk evolving in the critical infrastructure of modern installations and was founded on the basis of an innovative idea on how to address this challenge. Radiflow provides cybersecurity to client companies, using a cutting edge solution that combines hardware and software to detect and prevent attempts to hack into their critical systems. Radiflow designed an appliance that can be integrated in remote substation units, providing local security, network regulation, and prevention capabilities. In order to position itself as a leading force, Radiflow will first have to assess the realistic materialization rate of the market and decide how aggressive it should plan its go-to-market efforts. Once this is decided, Radiflow should analyze and weigh the different sectors and geographical markets, the various direct and indirect competitors in each segment, and accordingly explore and choose its strategic opportunities along the industry value chain. The company must adopt a strategic solution that in the next few years will take it from a small Israeli start-up company, to a prominent global player with significant revenue growth. Any strategic solution should take into account the resources required to obtain the set goals and desired capabilities, the chances of obtaining them, and the risks associated along the chosen path.