Strauss Israel: Innovation and Values as a Model for Business Growth

Description:

This case study evaluates the global and local processes, including the widespread protests against the high cost of living in Israel in the summer of 2011, that led Strauss Israel, one of Israeli's leading food manufacturers, to incorporate the development of products aimed at micro-segments with unique nutritional needs into their business strategy. The new approach is based on functional additive innovation, thus creating unique value and new opportunities for the company and its stakeholders. The case analyzes the ways in which business interests and social considerations came together to influence the design of this strategy.