Viztek, the Radiology Company: The Commercialization of Innovation in Digital Radiography and Healthcare IT

Description:

This case study focuses on the successful commercialization of Viztek's innovation software platform combined with its complementary solutions in Digital Radiography and Healthcare IT market. It offers an in-depth look at how has a young company penetrated a highly competitive arena that is dominated by giant players by crafting and executing a successful growth strategy which is anchored on entry choice, product design, and organizational processes (learning and new knowledge creation), and agility.